Task
Build a website for South Africa’s leading sim rig builder that feels as fast as the rigs themselves, and turns enthusiasts into buyers and rental bookings.
Branding
An italic racing wordmark and one loud red, used sparingly against pure black so every call to action reads like a start light.
- Start-light red #FF2800
- Pit black #000000
- Chalk white #FFFAF9
- Tarmac grey #9E9E9E
Racing display · Inter
Solution
A dark, high-contrast look with motorsport typography and a racing red that runs through every page. Video heroes put visitors in the cockpit, while the shop, rentals and builds gallery lead them from first look to a consultation.
Result
A finished turnkey store: product categories, rig rentals, a completed-builds gallery and a simple WordPress admin, so new hardware and builds go live without a developer.
x15
website pages
4 weeks
project delivery time
x40
products loaded at launch
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